SEO (Search Engine Optimization)
When your customers begin the buying process online, they typically start with a search engine like Google or Bing to find something they have questions about. Your company's website needs to be appearing prominently when and where they search. To do that, we need to carefully pick keywords, optimize your pages, create content, and build links around the terms your ideal buyers are searching for.
Websites Designed With SEO In Mind
You can have the most beautiful graphic design in the world, but if search engines can't read or understand your website, they won't know how to rank it in their listings. If they don't rank it, potential customers and clients won't be able to find your company online.
Good web design ensures the keyword density or the appearance of proper keywords in your content is correct so the search engines can understand what your page is about. It is a balance of optimizing your content with keywords and engaging information.
There are many content management systems available to build websites in. Many do not do a great job of balancing optimizing techniques to rank well with search engines. Some run very slow and provide a poor experience for website visitors, another issue search engines would count against you.
Key Elements of Good Web Design For SEO are:
- Optimized Page Titles
- Proper Link Text
- Proper Navigation
- Optimized Images
- Keyworded Filenames
- Page Content - with keywords for your industry.
- Pages That Perform Well - graphics and text that load quickly
- Mobile Friendly Design - ensuring any visitor can view your site easily and quickly.